If you mouse-over the list of presets, you’ll notice that the Develop module’s Navigator window will show you a preview of the preset’s effects on your image. Once you’ve installed the presets, applying them is as easy as selecting the image(s) you want to process, and clicking on the desired preset on the left. VSCO’s film packs come as downloads from their website and installation is as easy as running the downloaded installer and booting up Lightroom afterwards. You will then find several new groups of presets once you’re in Lightroom’s Develop module. It should be mentioned that I do NOT work for VSCO and / or receive payment in any way from them. We’ll be covering how to use these in Lightroom though they should have the same effect in ACR or Aperture. They create a number of plug-ins for Lightroom, Adobe Camera Raw, and Aperture, that all do the same thing make your digital image look like it was taken with an old-school film camera. After trying a number of these, my favorite by far is VSCO Film, created by a company called Visual Supply Co (VSCO for short). Before I discovered these plugins, I foolishly spent countless hours playing with various Lightroom sliders attempting (and failing) to get that look I wanted to emulate. In short, film simulation presets are designed to process your camera’s specific RAW files into images that emulate the look provided by some classic film types. Film simulators answer the question: “What would this digital image look like if I took it with Kodak TRI-X film?”.
I’ve had several clients ask for that style of processing without realizing it was the result of emulating a 50-year old film stock. “Can you give my engagement photos that faded, vintage-y feeling?”, or “Make my photos look like they were taken with Instagram”. Your clients may not specifically request a certain film, but they may ask you to give them a specific look & feel that is a result of simulating film, i.e. Why use film simulation at all? As evidenced by the popularity of mobile apps like Instagram, emulating the look of traditional film stocks has become a rather trendy and prevalent practice in photography and can be a useful tool in your post-processing arsenal.
Specifically, I am going to cover the use of film simulation presets to develop your RAW files in Lightroom.
I’m going to let you in on a secret that professionals have been utilizing for awhile (many use it secretly!) to give their photos that added edge. For everyone else, the following paragraphs will show you how to get that ever-so-trendy, faded, slightly desaturated, vintage, “look” that is so prevalent from both professionals and hobbyists. Those of you who think Instagram and its ilk are pushing us towards the end of “real photography” can quit reading right now. Processed using VSCO’s Kodak TRI-X film preset
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